5 Google Webmasters Video Tutorials

These 5 videos introduce how Google discovers, crawls, indexes your site’s pages, and how Google displays them in search results. It also touches lightly upon challenges webmasters and search engines face, such as duplicate content and the effective indexing of Flash and AJAX content. Lastly, it also talks about the benefits of offerings Webmaster Central and other useful Google products.

Google for Webmasters Tutorial: Discoverability

• how Google can find your site
• the value of backlinks to your posts re: natural linking pattern &  getting indexed quickly
• XML site maps
• privacy settings

Google for Webmasters Tutorial: Crawling and Indexing

• accessibility
• optimizing image ALT text
• graceful degradation
• optimize titles and description for each page on site
• duplicate content

Google for Webmasters Tutorial: Ranking

• relevance and importance
• personalization
• customization
• pagerank still plays a significant role
• natural linking strategy
• webmaster violations

Google for Webmasters Tutorial: Intro to Webmaster Central

• Google webmasters account
• site verification
• Webmaster tools
• Webmaster Central blog
• Webmaster Help Forum

Google for Webmasters Tutorial: Other Resources

• YouTube and Picasa
• Sketchup
• Calendars
• Maps and Earth
• Blogger